Sans Normal Utnow 2 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Berthold Corporate S' by Berthold, 'Applied Sans' by Monotype, and 'Corporate S' and 'Corporate S WGL' by URW Type Foundry (names referenced only for comparison).
Keywords: ui labels, brand systems, headlines, editorial, marketing, modern, clean, businesslike, friendly, clarity, modern utility, forward motion, approachability, humanist, oblique, open apertures, rounded terminals, soft corners.
A slanted sans with smooth, rounded curves and gently modulated geometry. Strokes read as even and steady, with soft joins and subtly rounded terminals that keep the texture calm and contemporary. Counters are open and generously shaped, and the lowercase maintains a familiar, readable structure with a two-storey “g” and single-storey “a”. Numerals are simple and clear, with round forms and straightforward diagonals that match the overall rhythm.
Works well for interface typography, product and brand systems, and corporate communication where a clear, contemporary italic voice is needed. It is also suitable for headlines, pull quotes, and short-to-medium editorial text where the steady rhythm and open counters support readability.
The tone is modern and approachable, balancing a technical cleanliness with a mild human warmth from the rounded details and open shapes. The italic angle adds forward motion and a sense of momentum without feeling flashy or decorative.
Likely designed as a versatile italic companion for a contemporary sans system—aiming for clarity and neutrality, with just enough softness in curves and terminals to feel approachable in everyday communication.
Overall spacing and proportions produce an even, continuous gray value in text, and the slant is consistent across uppercase, lowercase, and figures. Round letters (like O/C/G) feel near-circular, while diagonals (V/W/Y) are crisp and energetic, helping the font stay lively in display sizes while remaining composed in paragraphs.