Sans Normal Likad 4 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Arpona Sans' by Floodfonts, 'Telder HT Pro' by Huerta Tipográfica, 'Tenorite' by Microsoft Corporation, 'Morandi' by Monotype, 'Akwe Pro' by ROHH, and 'Adora Normal PRO' by preussTYPE (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, advertising, sporty, confident, energetic, modern, friendly, impact, momentum, modernity, clarity, display, oblique, heavy, rounded, geometric, compact.
A heavy, oblique sans with broad proportions and smooth, rounded curves. Strokes stay largely uniform in thickness, with clean terminals and only mild modulation from the slant. Counters are open and simple, and round letters like O/C/G read as geometric ovals rather than humanist bowls. The lowercase forms are compact and sturdy, with straightforward construction and minimal detailing, producing a dense, punchy texture in text.
Best suited to short, high-impact settings such as headlines, posters, promotional graphics, and brand moments that need immediate presence. It can work for subheads and short callouts in interfaces or packaging where a strong, energetic tone is desired, but extended body text may feel heavy at smaller sizes.
The overall tone is bold and assertive, leaning sporty and contemporary rather than formal. Its slanted stance adds forward motion and urgency, while the rounded geometry keeps the voice approachable instead of severe.
The design appears intended to deliver maximum visual punch with a fast, forward-leaning stance and simplified geometric shapes. It prioritizes bold clarity and impact over delicate detail, aiming for contemporary display use and attention-grabbing messaging.
The figures appear robust and display-oriented, matching the weight and slant of the letters for consistent color. In longer lines the mass and tight interior spaces create strong emphasis, so spacing and line length will significantly affect readability.