Sans Normal Jelik 7 is a very bold, wide, low contrast, italic, tall x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold; 'Gltp Starion' by Glowtype; 'Moveo Sans' by Green Type; 'Core Sans N', 'Core Sans N SC', and 'Core Sans NR' by S-Core; and 'Boxley' by Shinntype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, display ui, sporty, assertive, energetic, modern, punchy, impact, motion, headline strength, brand emphasis, slanted, rounded, compact counters, blocky, high legibility.
A heavy, slanted sans with broad proportions and rounded, softly squared contours. Strokes are consistently thick with minimal modulation, producing compact internal counters and strong silhouettes. Curves are built from smooth, elliptical bowls (notably in O/Q and lowercases like o/p/e), while joins and terminals feel clean and blunt rather than calligraphic. The lowercase shows a tall x-height and sturdy, upright structures that remain stable despite the pronounced slant, giving lines a dense, rhythmic texture in text.
Best suited for headlines, posters, and brand moments that need immediate impact—especially sports, fitness, and energetic consumer branding. It can also work for short UI labels or promotional copy where a bold, fast-moving voice is desirable; for longer passages, its density is most comfortable at larger sizes with generous leading.
The overall tone is forceful and kinetic: the forward slant reads as motion, while the mass and width communicate confidence and impact. It feels contemporary and performance-oriented, with a no-nonsense, headline-ready presence.
The design appears intended to deliver a fast, powerful sans voice: a forward-leaning stance paired with broad, rounded geometry for strong readability and high visual impact in display settings.
In the grid and sample text, the design maintains consistent spacing and a strong horizontal emphasis, helping it hold together in large blocks. Numerals match the letterforms in weight and slant, reading bold and straightforward, with rounded shapes and tight apertures that prioritize punch over delicacy.