Sans Superellipse Ipmu 2 is a very bold, very wide, medium contrast, italic, tall x-height font visually similar to 'Blunt' by Miller Type Foundry (names referenced only for comparison).
Keywords: sports branding, posters, headlines, logotypes, packaging, sporty, aggressive, energetic, impactful, modern, attention-grabbing, speed cue, brand impact, display strength, athletic tone, forward-leaning, blocky, rounded corners, slanted terminals, compact apertures.
A heavy, forward-slanted sans with broad proportions and rounded-rectangle geometry. Strokes are thick and uniform with subtly softened corners, producing compact counters and tight apertures, especially in letters like a, e, and s. The forms favor flat, angled terminals and a slightly squared, superellipse-like rounding on curves (notably in O/0 and C), creating a sturdy, engineered silhouette. Spacing appears built for punchy display use, with dense internal white space and consistent, muscular rhythm across uppercase, lowercase, and numerals.
Best suited for big, assertive applications such as sports and esports identities, event posters, promotional headlines, and bold product packaging. It also works well for compact wordmarks where a sense of speed and strength is desired, and for short UI callouts or badges when used at sufficiently large sizes.
The overall tone is fast and forceful, with a sporty, competition-ready attitude. Its slant and mass suggest motion and urgency, while the rounded corners keep it contemporary rather than harsh. The result feels confident and promotional—designed to grab attention quickly.
The design intention appears to be a high-impact, motion-forward display sans that combines wide, powerful proportions with rounded-rectangle curves for a modern, athletic feel. It prioritizes immediacy and visual strength over delicate detail, aiming to remain cohesive across letters and numerals in branding and advertising contexts.
Uppercase shapes read as compact and sign-like, while the lowercase maintains strong presence through large bowls and short ascenders/descenders relative to the body. Numerals follow the same blocky, rounded logic and look suited to scores, rankings, and high-contrast callouts. At smaller sizes the tight apertures and dense counters may reduce clarity, reinforcing its display-first character.