Sans Superellipse Ipdu 1 is a very bold, very wide, medium contrast, italic, normal x-height font visually similar to 'Blak' by Extratype, 'Blunt' by Miller Type Foundry, 'Fixture' by Sudtipos, 'Brodaers Expanded' by Trustha, and 'Heading Now' by Zetafonts (names referenced only for comparison).
Keywords: sports branding, posters, headlines, packaging, event promo, sporty, assertive, dynamic, retro, speed, impact, bold branding, retro-modern, slanted, rounded, blocky, compact, high-impact.
A heavy, slanted sans with broad proportions and soft, superelliptical rounding throughout. Strokes are thick and largely uniform, with squared-off terminals that are eased by rounded corners, creating a chunky, aerodynamic silhouette. Counters are tight and often rectangular-oval, and joins are sturdy, giving letters a compact, muscular texture in text. The rhythm is intentionally punchy: diagonals are strong, curves are flattened into rounded rectangles, and spacing reads as dense and forward-leaning at display sizes.
Best suited for display applications where impact and motion are desirable—sports branding, athletic or automotive-style graphics, posters, and event promotions. It also fits packaging and short, emphatic UI labels where a bold, energetic voice is needed, but it will be most effective at larger sizes due to its dense counters and heavy texture.
The overall tone is energetic and forceful, with a speed-and-power feel that reads as sporty and promotional. Its rounded corners keep it from feeling harsh, adding a friendly, arcade-like retro flavor while still projecting confidence and urgency.
The design appears intended to deliver a fast, high-impact sans with rounded, superelliptical construction—combining the urgency of a slanted display face with softened corners for a modern-retro, approachable edge.
Uppercase forms feel especially block-forward, while lowercase keeps the same heavy, rounded-rect geometry for consistency. Numerals match the same compact, high-mass construction, helping mixed alphanumeric settings look cohesive. In longer samples, the strong slant and dense color create a headline-first personality rather than a calm reading texture.