Sans Normal Parud 11 is a very bold, wide, low contrast, upright, tall x-height font visually similar to 'Anantason Reno' by Jipatype and 'Eleusis' by TEKNIKE (names referenced only for comparison).
Keywords: headlines, posters, logos, packaging, signage, friendly, punchy, modern, sporty, techy, display impact, brand warmth, clear signage, modern utility, rounded, compact, blocky, softened, geometric.
A heavy, rounded sans with broad proportions and softly squared corners throughout. Strokes are uniformly thick with minimal modulation, and terminals are cleanly cut, giving the letters a solid, sign-like silhouette. Curves are built from simple circular/elliptical shapes, while joins and inside counters are generously rounded to keep dense forms open at display sizes. The lowercase is compact with a tall x-height and short extenders, and the numerals are wide, sturdy, and highly uniform in color.
Works best in large sizes for headlines, posters, and branding where a strong, friendly presence is needed. The sturdy shapes and open counters also suit packaging and signage, especially in high-contrast layouts that benefit from clear, simplified letterforms.
The overall tone is bold and approachable—confident without feeling sharp. Its rounded geometry and compact rhythm read as contemporary and energetic, with a slightly “industrial” cleanliness that suits modern branding.
This design appears intended as a modern display sans that combines geometric construction with softened corners for warmth. It prioritizes impact, legibility at larger sizes, and a consistent, robust texture across letters and numerals.
Letterforms emphasize simple geometry and consistent spacing, producing a strong, even typographic color. The wide, horizontal emphasis and rounded corners make it especially effective for short words and headline settings where shape recognition and impact matter.