Sans Normal Puduw 2 is a very bold, normal width, low contrast, italic, normal x-height font.
Keywords: headlines, posters, packaging, branding, kids content, playful, friendly, retro, energetic, casual, playful impact, friendly display, dynamic tone, rounded, soft, bouncy, chunky, cartoony.
A heavy, rounded sans with a pronounced forward slant and softly blunted terminals. Strokes are broadly even, with generous curves and minimal sharp corners, giving letters a smooth, molded feel. Counters tend to be compact and oval, and the overall rhythm is lively, with slightly uneven, hand-drawn-like shaping that keeps the texture from feeling rigid or mechanical. Numerals and capitals share the same chunky, cushioned construction, maintaining strong color and presence in short words and headings.
Well-suited to attention-grabbing headlines, posters, and bold branding where warmth and motion are desirable. It also works nicely for playful packaging, event graphics, and youth-oriented or casual entertainment materials where a friendly, rounded voice is needed.
The tone is upbeat and approachable, leaning toward a fun, informal personality. Its buoyant curves and italic motion suggest speed and enthusiasm, making it feel friendly and animated rather than corporate or restrained.
The design appears intended to deliver maximum display impact with a soft, welcoming silhouette and a sense of movement. Its rounded geometry and lively italic stance aim to communicate fun and approachability while remaining clear and legible at larger sizes.
The slant and rounded joins create a continuous flow across words, while the dense stroke mass produces strong impact at display sizes. Because internal spaces are relatively tight, it reads best when given comfortable tracking and breathing room, especially in longer lines.