Sans Normal Pubab 10 is a very bold, normal width, low contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, logos, friendly, playful, chunky, warm, bold, approachability, impact, playfulness, display clarity, rounded, soft corners, bubbly, compact, sturdy.
A heavy, rounded sans with soft corners and generously inflated strokes throughout. Curves are smooth and continuous, with oval counters and a slightly compact, squat feel in many shapes. Terminals are blunt and rounded rather than sharply cut, and joins stay soft, giving letters a cohesive, cushiony texture. Uppercase forms read solid and blocky, while the lowercase is similarly weighty with simple, approachable construction and a single-storey “a” and “g” visible in the set. Numerals follow the same rounded, thickened logic for a consistent color in text.
Best suited for headlines, display copy, and branding where a friendly, high-impact presence is needed. It can work well in packaging, posters, social graphics, and logo wordmarks, especially when the goal is a soft, approachable bold sans rather than a crisp, technical tone.
The overall tone is upbeat and approachable, with a kid-friendly, snackable boldness that feels cheerful rather than severe. Its chunky geometry and softened edges suggest informality and warmth, lending a friendly voice to short messages and attention-getting headlines.
The design appears intended to deliver maximum punch with a welcoming, rounded personality. By prioritizing thick strokes, smooth curves, and softened corners, it aims for clear, bold shapes that feel playful and accessible in display settings.
The typeface maintains strong visual consistency across caps, lowercase, and numerals, producing a dense, high-impact typographic color. Round letters (O, C, G, 0) are especially prominent, and the heavy weight makes inner counters relatively small, which reinforces its poster-like presence at larger sizes.