Serif Normal Lures 12 is a bold, wide, high contrast, upright, normal x-height font visually similar to 'Frasa' by Tokotype (names referenced only for comparison).
Keywords: headlines, book text, magazines, branding, posters, editorial, traditional, authoritative, literary, formal, classic reading, editorial voice, print authority, formal tone, bracketed, crisp, robust, ball terminals, oldstyle figures.
A robust serif with pronounced contrast between thick verticals and finer joining strokes, set on fairly generous proportions. Serifs are bracketed and wedge-like, with crisp triangular points and strong horizontal terminals that give the letters a carved, print-like finish. Curves are full and steady, counters are moderately open, and the rhythm is compact and weighty without feeling condensed. Lowercase shows a conventional text structure with a two-storey a and g, rounded joins, and occasional ball terminals (notably on forms like c), while the numerals read as oldstyle figures with noticeable ascenders and descenders.
Well-suited to headlines, subheads, and pull quotes where the crisp serifs and contrast can carry impact. It also reads convincingly in editorial and book contexts, especially for literary or historical subject matter, and can support premium branding that benefits from a traditional, print-forward voice.
The tone is classic and editorial, projecting authority and tradition. Its strong stroke contrast and sharp serif detailing lend a slightly dramatic, bookish presence that feels at home in established publishing and formal communication.
The design appears intended to deliver a conventional text-serif foundation with elevated contrast and sharp, bracketed detailing for strong presence in print-like layouts. It balances familiar letterforms with assertive terminals to create a confident, classic typographic color.
The uppercase has a stately, engraved-like stance with strong horizontals on E/F/T and a broad, open C/G. Diacritics and punctuation are not shown; the sample demonstrates steady word color and clear paragraph texture at display-to-text sizes.