Slab Contrasted Vuju 7 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Brasilica' by CAST and 'Danton' by Hoftype (names referenced only for comparison).
Keywords: posters, headlines, signage, packaging, logotypes, western, vintage, sturdy, punchy, american, impact, heritage, durability, legibility, bracketed, blocky, compact, ink-trap feel, rounded joins.
A heavy, slab-serif design with broad proportions and strongly bracketed serifs that read as blunt, squared terminals. Strokes show a clear but controlled contrast, with thick stems and slightly tapered joins that soften the mass and keep counters open. The overall rhythm is compact and muscular, with rounded interior shapes (notably in C, O, and S) and sturdy horizontal slabs that create a pronounced baseline presence. Lowercase forms are stout and readable, with short ascenders/descenders and a robust, workmanlike texture in text.
Best suited to display applications where strong presence and quick recognition are needed, such as posters, headlines, storefront signage, packaging, and bold editorial callouts. It can work for short passages in larger sizes, where its dense texture and slab structure remain comfortable and authoritative.
The font conveys a rugged, heritage tone—confident, utilitarian, and a bit nostalgic. Its bold slabs and condensed internal spacing evoke classic American print and signage, suggesting durability and straightforwardness rather than delicacy.
The design appears intended to deliver a bold, dependable slab-serif voice with a vintage-leaning, print-forward character. Its wide stance, bracketed slabs, and controlled contrast prioritize impact, stability, and legibility in attention-grabbing settings.
In the sample text, the weight produces a strong, dark typographic color and emphatic word shapes, making it particularly impactful at display sizes. The numerals match the same blocky, slabbed construction for consistent emphasis in headlines and labels.