Sans Contrasted Pema 7 is a bold, narrow, very high contrast, upright, normal x-height font.
Keywords: headlines, magazine, posters, branding, packaging, editorial, fashion, dramatic, modernist, authoritative, display impact, vertical emphasis, premium tone, editorial voice, space saving, condensed, high-waisted, hairline spurs, wedge terminals, sharp apexes.
This typeface uses a condensed, high-contrast construction with tall proportions and tightly controlled sidebearings. Thick vertical stems dominate while horizontals and diagonals taper quickly into hairline connections, creating a crisp, cut-paper rhythm. Many terminals resolve as thin, wedge-like spurs rather than fully bracketed serifs, and curves are sculpted with pronounced thick–thin modulation that reads almost engraved. Counters are compact and often vertically oriented, and the overall silhouette feels sharply modeled, with pointed apexes and occasional razor-thin entry strokes that punctuate the heavy mass.
Best used at display sizes where the hairline strokes and sharp terminals can stay clear. It works well for magazine headlines, fashion and culture branding, poster titles, and premium packaging where a condensed footprint and strong vertical presence are desirable. In longer text or small sizes, the extreme contrast and tight counters may require careful tracking and generous line spacing.
The tone is dramatic and editorial, balancing modern restraint with a fashion-forward sense of spectacle. Its intense contrast and compressed width project confidence and luxury, with a slightly theatrical edge suited to statement typography.
The design appears intended to deliver maximum impact in a narrow measure by combining heavy vertical weight with refined hairline detailing. It aims to feel contemporary and premium, using sculpted thick–thin transitions and minimal spur-like finishing to create a distinctive, high-drama display voice.
Uppercase forms read especially architectural due to tall stems and minimal horizontal emphasis, while lowercase retains a more traditional skeleton but with similarly extreme modulation. Numerals follow the same high-contrast, condensed logic, giving tables and headlines a cohesive, display-oriented personality.