Sans Normal Ridoh 11 is a regular weight, narrow, low contrast, upright, normal x-height font.
Keywords: branding, packaging, posters, children's, social media, friendly, casual, playful, approachable, hand-drawn, approachability, informality, personality, warmth, rounded, soft, monoline, quirky, bouncy.
A rounded sans with soft terminals and gently irregular curves that suggest a hand-drawn construction while remaining clean and consistent. Strokes are largely monoline, with subtle wobble and small asymmetries that give letters a lively rhythm. Counters are open and oval, joins are smooth, and verticals stay mostly straight with slight organic tapering. The lowercase has compact, simple forms with single‑storey shapes where expected, while caps are tall and slightly narrow with a relaxed, informal fit.
Well suited to lighthearted branding, packaging, posters, and short-to-medium editorial text where a friendly voice is desired. It can also work effectively for children’s materials and casual digital graphics, especially at sizes where its soft details and rhythm are clearly visible.
The overall tone is warm and personable, with a playful, slightly quirky energy. Its mild irregularity reads as human and conversational rather than technical, making text feel friendly and informal.
The design appears intended to deliver a clean sans foundation with an approachable, hand-made flavor—balancing legibility with personality for upbeat, informal communication.
Round dots, softened corners, and modest overshoots contribute to an easy, bouncy texture in paragraphs. Numerals match the letters’ rounded, simplified construction, supporting a cohesive look across alphanumerics.