Hollow Other Vitu 7 is a bold, wide, very high contrast, italic, normal x-height font.
Keywords: headlines, posters, packaging, branding, invites, ornate, vintage, theatrical, playful, elegant, ornamental display, vintage revival, headline impact, brand personality, swash, flourished, calligraphic, display, decorative.
A slanted, high-contrast display face with broad, weighty stems and hairline connections that taper into curled terminals. Many glyphs feature internal knockouts and teardrop-like counters that create a distinctive hollowed, cut-out look, especially in rounded forms and bowls. The design favors flowing, calligraphic motion with frequent swashes and entry/exit curls, giving letters a lively rhythm while keeping forms compact and legible at headline sizes.
Best suited for short text settings such as headlines, logos, product names, and event materials where its hollowed details and high-contrast strokes can read clearly. It works well in posters, packaging, and branding systems seeking a vintage or ornamental voice, and can add personality to pull quotes or chapter openers when set with generous spacing.
The overall tone feels vintage and theatrical, with a confident, showcard-like flair. Its ornamental curls and dramatic contrast read as elegant yet playful, evoking classic signage, invitations, and turn-of-the-century display typography.
The design appears intended to deliver a dramatic, ornamental italic display style that combines bold presence with delicate internal detailing. The recurring cutouts and curled terminals suggest an emphasis on distinctive texture and decorative character over neutral readability.
Uppercase characters lean more decorative, with pronounced curls and inset details, while lowercase maintains the same slanted, brush-and-pen energy with simpler silhouettes. Numerals continue the theme with bold bodies, occasional inset shapes, and stylized curves, producing strong texture in lines of text.