Sans Normal Kubum 2 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Aspira' by Durotype; 'Altivo' by Kostic; 'Camphor' by Monotype; 'Core Sans N SC' and 'Core Sans NR' by S-Core; and 'Fox Grotesque', 'Fox Grotesque Pro', and 'Fox Sans Pro' by TipografiaRamis (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, sporty, energetic, modern, confident, friendly, add motion, modernize, increase impact, stay readable, oblique, geometric, rounded, smooth, clean.
A slanted, sans-serif design with smooth, rounded geometry and sturdy, even strokes. The letterforms lean consistently forward with a compact, forward-driving rhythm and generous curves in bowls and counters. Terminals are mostly clean and blunt, with minimal ornamentation, and the overall construction favors simple geometric shapes over calligraphic modulation. Numerals and capitals feel solid and clear, with slightly lively curvature that keeps the texture from becoming rigid.
Best suited to headlines, brand marks, and promotional typography where a sense of speed and impact is desirable. It can work well for packaging and signage that needs a clean sans voice with added momentum, and for short-to-medium text where the oblique texture supports an active, modern tone.
The overall tone is energetic and contemporary, combining a straightforward, practical voice with a sense of motion from the sustained slant. It reads as confident and approachable rather than formal, with a sporty, action-oriented feel suited to dynamic messaging.
The design appears intended as a contemporary, motion-forward sans italic that remains clean and highly readable. Its geometry and sturdy construction suggest a focus on versatile display use, delivering emphasis through slant and rounded structure rather than decorative detail.
The italic angle is a primary stylistic cue, creating a strong directional emphasis even in short words. Rounded forms (like O/C/G) and smoothly bent joins help maintain legibility at display sizes, while the compact spacing and forward slant give lines a cohesive, fast-moving texture.