Sans Normal Kulah 17 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Neue Campton' by René Bieder (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, sports identity, dynamic, modern, sporty, confident, technical, impact, speed, clarity, modernity, oblique, geometric, rounded, clean, compact joins.
A heavy, oblique sans with rounded, geometric construction and smooth, continuous curves. Strokes are monolinear with minimal contrast, producing a dense, even texture, while the pronounced slant adds forward motion. Counters are generally open and circular (notably in O/0 and e), with tight joins and sturdy terminals that keep shapes crisp at display sizes. The lowercase shows single-storey a and g and a straightforward, contemporary skeleton; numerals are similarly rounded and weighty, matching the letterforms closely.
Best suited for headlines, logo and wordmark work, posters, and bold interface accents where strong presence and motion are desired. It can work for signage and packaging that benefits from a modern, performance-driven voice, while extended body text may feel heavy due to the dense stroke weight and oblique rhythm.
The overall tone is energetic and assertive, pairing a utilitarian, engineered cleanliness with a sporty sense of speed. Its slanted posture and solid weight read as contemporary and performance-oriented rather than formal or literary.
The design appears intended to deliver a high-impact, contemporary sans with an inherent sense of speed and emphasis, combining geometric roundness with a sturdy, no-nonsense build for confident display typography.
The italic angle is consistent across caps, lowercase, and figures, helping long lines feel cohesive. The wide stance and large internal shapes help preserve legibility despite the heavy weight, while the dense color gives strong impact in short phrases.