Sans Normal Olboh 2 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Brignell Square' by IB TYPE Inc. and 'LFT Etica' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, friendly, confident, clean, straightforward, impact, clarity, modern utility, versatility, geometric, rounded, compact, sturdy, neutral.
A sturdy sans with geometric underpinnings and softly rounded curves. Strokes are thick and consistent, with minimal modulation, producing a dense, compact color on the page. Counters are relatively small, terminals are clean and mostly squared-off, and the overall construction favors simple, rational shapes. The lowercase is compact with short ascenders and descenders, while the figures are wide and stable, giving numerals strong presence alongside text.
Best suited to headlines, titles, and short blocks of text where strong weight and compact rhythm help maintain impact. It also works well for branding, packaging, and signage that benefits from clear shapes, sturdy numerals, and a clean, modern voice.
The tone reads modern and pragmatic, with a friendly edge from its rounded bowls and straightforward geometry. It feels confident and highly legible at larger sizes, projecting clarity and utility rather than delicacy or editorial refinement.
The design appears intended as a versatile, contemporary sans that prioritizes clarity and visual strength. Its geometric construction and dense stroke make it effective for attention-grabbing display use while remaining orderly enough for straightforward UI or informational typography.
Uppercase forms are broad and assertive (notably O and Q), and diagonals in letters like K, V, W, X, and Y are thick and crisp. The lowercase a is double-storey while g is single-storey, reinforcing a contemporary, workhorse text feel. Punctuation and dots appear robust and clearly cut, matching the heavy overall rhythm.