Sans Normal Oklun 1 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Neue Haas Grotesk Text' by Linotype (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, modern, clean, confident, friendly, neutral, clarity, impact, versatility, modernity, geometric, rounded, blocky, open counters, even rhythm.
A sturdy geometric sans with broad, rounded curves and straight-sided stems that keep a consistent, even color across lines. Letterforms rely on near-circular bowls and open apertures, with smooth joins and minimal modulation, producing crisp silhouettes at display sizes. The lowercase shows a single-storey “a” and “g,” simple terminals, and generous counters, while capitals are wide and stable with a straightforward, engineered construction. Numerals are clear and compact with rounded forms, matching the overall geometry and density.
This font suits attention-forward applications such as headlines, brand wordmarks, packaging, and environmental graphics where a strong, clean silhouette is needed. It also works well for short UI labels and marketing copy that benefits from high impact and straightforward legibility.
The tone is contemporary and practical, projecting confidence without feeling aggressive. Its rounded geometry adds approachability, while the heavy, steady rhythm reads as assertive and headline-ready.
The design intent appears focused on a dependable, geometric sans optimized for clarity and visual punch, combining circular construction with simple, utilitarian detailing. It aims to deliver a modern, versatile voice that stays readable while looking confident in display settings.
Spacing appears comfortably open, helping counters stay readable in dense text. Curved letters (C, G, O, Q) maintain consistent roundness, and diagonals (K, V, W, X, Y) feel robust and well-balanced, reinforcing a solid, no-nonsense texture.