Serif Other Teju 2 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Hudson NY Pro' and 'Protrakt Variable' by Arkitype, 'Charles Wright' by K-Type, and 'Octin College' by Typodermic (names referenced only for comparison).
Keywords: headlines, posters, sports branding, logos, packaging, athletic, retro, industrial, confident, sturdy, display impact, retro branding, signage utility, logo presence, beveled, flared serifs, rounded corners, square counters, compact.
A heavy, compact serif with softened, squarish geometry and subtle bevel-like shaping at joins and terminals. Serifs read as short, flared wedges rather than slabs, with blunt, squared ends and rounded corners throughout. Curves (C, G, S, 0) are built from squared-off arcs, producing boxy counters and a slightly engineered rhythm. The lowercase is straightforward and sturdy, with a single-storey a and g, a squared-shoulder n/m, and a q with a vertical descender; figures are blocky and uniform in color, with squared bowls and tight apertures.
Best suited for headlines, posters, and branding where strong presence and a retro-industrial voice are desired. It can work well in logos, packaging, labels, and short marketing copy, especially when set with generous tracking to balance its compact forms. For longer passages, it will be most comfortable at larger sizes where its squared counters and heavy color can breathe.
The tone is assertive and workmanlike, mixing vintage signage energy with a modern, engineered neatness. Its squarish curves and clipped details evoke sports branding, industrial labeling, and retro display typography while staying controlled and legible.
The design appears intended as a distinctive display serif that combines traditional serif cues with squared, softened construction for a rugged, contemporary-retro look. It prioritizes bold silhouette recognition and consistent dark color over delicate detailing.
Stroke endings and inner corners are consistently softened, giving the face a friendly edge despite its weight. The overall texture is dense and poster-ready, with a slightly condensed feel in many glyphs and clear, sturdy silhouettes at larger sizes.