Sans Normal Amgav 5 is a regular weight, normal width, low contrast, upright, short x-height font visually similar to 'Ellora' by 99TyppeFoundry, 'Dexa Pro' by Artegra, 'FS Emeric' by Fontsmith, and 'Houschka Pro' by G-Type (names referenced only for comparison).
Keywords: ui text, branding, signage, presentations, editorial, clean, modern, neutral, friendly, functional, clarity, neutrality, versatility, modernization, geometric, monolinear, open apertures, round counters, large caps.
This sans uses a clean, monolinear construction with smooth circular bowls and broadly geometric proportions. Curves are round and even, terminals are cleanly cut, and joins stay quiet, giving the letters a consistent, engineered rhythm. Counters are generous and shapes stay open (notably in c, e, and s), while the capitals read relatively tall and prominent next to the lowercase. Numerals follow the same simplified geometry, with clear, rounded forms and minimal stylistic quirks.
It suits interface copy, product surfaces, and information-heavy layouts where a clean, modern sans is needed. The sturdy geometry and open shapes also work well for signage, wayfinding-style headlines, and contemporary brand systems that favor clarity over personality.
The overall tone is contemporary and straightforward, leaning neutral and utilitarian rather than expressive. Its rounded forms keep it approachable, while the restrained detailing and steady rhythm make it feel professional and system-like.
The design appears intended as a dependable, general-purpose sans that balances geometric cleanliness with readable, open forms. Its restrained detailing suggests it was drawn to perform consistently across sizes and contexts, from short labels to longer paragraphs.
The uppercase set is especially crisp and uniform, with wide, stable rounds (O, Q) and simple straight-sided structures (E, F, H). The lowercase maintains the same clarity with compact, tidy forms and a restrained, no-nonsense feel that keeps attention on the content.