Distressed Goha 3 is a bold, normal width, high contrast, upright, normal x-height font visually similar to 'Ascender Sans Narrow' by Ascender; 'Akzidenz-Grotesk Next' by Berthold; 'Benton Sans', 'Benton Sans Pro', and 'Benton Sans Std' by Font Bureau; 'Allrounder Grotesk Compressed' by Identity Letters; 'MVB Embarcadero' by MVB; and 'Lyu Lin' by Stefan Stoychev (names referenced only for comparison).
Keywords: posters, packaging, headlines, labels, signage, vintage, rugged, industrial, gritty, assertive, print wear, vintage feel, rugged impact, signage style, tactile texture, worn, weathered, printed, roughened, chunky.
A heavy, compact sans with sturdy verticals, simplified geometric curves, and a mostly monoline construction that reads as high-contrast due to ink breakup and cut-in counters. The shapes lean utilitarian: broad bowls, blunt terminals, and minimal modulation, with a slightly condensed, tightly packed feel in many capitals. Distress is baked into the letterforms as scattered voids, chipped edges, and uneven fill, resembling worn letterpress or screen-printed ink on textured stock. Counters stay generally open and legible, while the rough texture creates lively rhythm and visual noise at smaller sizes.
Best suited for display use where texture is an asset: posters, album/film titles, craft packaging, labels, beer/coffee branding, event graphics, and signage-inspired layouts. It can also work for short subheads or pull quotes when you want an intentionally rough, printed finish; for long text, the persistent distress may reduce clarity at small sizes.
The overall tone is tough and workmanlike, evoking vintage signage, shipping marks, and printed ephemera that has been handled and aged. It feels bold and attention-grabbing, with a gritty authenticity that suits rustic, industrial, or street-level aesthetics rather than polished corporate settings.
The design appears intended to deliver a robust, no-nonsense sans framework infused with deliberate wear, capturing the look of aged printing and distressed marks. The goal is impact and character—combining straightforward proportions with surface grit to suggest history, tactility, and rough production methods.
The distress pattern is consistent across uppercase, lowercase, and numerals, giving a cohesive “printed-and-worn” voice. Rounded characters (like O, C, G, and 0) show noticeable chipping along curves, while straight-sided forms (E, F, H, I) emphasize the stencil/press-like texture through broken edges and speckled interiors.