Sans Normal Iprif 4 is a very bold, normal width, low contrast, upright, normal x-height font.
Keywords: posters, packaging, headlines, stickers, children’s media, playful, chunky, friendly, handmade, comic, approachability, impact, handmade feel, playfulness, rounded, blobby, soft, irregular, dense.
A heavy, rounded sans with thick, compact strokes and softly swollen terminals. The outlines are intentionally irregular, giving the impression of inked or cut-out shapes rather than mechanically perfect curves. Counters are small and sometimes asymmetrical, and joins tend to be bulbous, producing a bouncy rhythm across words. Proportions vary slightly from glyph to glyph, with simplified, sturdy forms that prioritize silhouette over fine detail.
Best suited for short, high-impact text such as posters, product packaging, labels, signage, and headline treatments where its bold silhouette can carry the message. It also fits playful branding, children’s content, crafts, and comic-adjacent graphics, and works well when paired with a simpler text face for body copy.
The overall tone is warm, informal, and humorous, with a tactile, handmade character. Its chunky, blobby shapes read as cheerful and approachable, suggesting kid-friendly energy and casual, lighthearted messaging.
Likely drawn to deliver a friendly, attention-grabbing display voice with a deliberately imperfect, handmade texture. The design emphasizes rounded massing and approachable shapes to feel fun and tactile rather than formal or technical.
At smaller sizes the tight counters and dense black shapes can begin to fill in, while at display sizes the lively irregularity becomes a defining feature. The numerals match the same soft, weighty construction and feel consistent with the alphabet, reinforcing a cohesive, poster-like voice.