Serif Flared Vivi 7 is a regular weight, very narrow, low contrast, upright, normal x-height font.
Keywords: headlines, editorial design, book covers, posters, branding, editorial, classical, bookish, formal, quietly dramatic, space-saving, editorial tone, classic authority, crisp titling, condensed, flared, wedge serifs, tapered strokes, sharp terminals.
A condensed serif with tapered, flared stroke endings that read like subtle wedge serifs rather than flat slabs. Strokes stay fairly even in weight while swelling gently at terminals, creating crisp points and narrow joins with a controlled, vertical rhythm. Proportions are tall and compact with tight counters; curves are taut and elliptical, and horizontals remain restrained, giving the face an efficient, upright texture across lines. Numerals and capitals share the same narrow, vertical emphasis, and the overall construction feels consistent and deliberately streamlined.
Well suited to headlines, subheads, and editorial typography where a compact, space-saving serif is needed without sacrificing a classic feel. It can also work for book covers, theater-style posters, and branding that benefits from a narrow, authoritative silhouette; for longer passages, it will be most comfortable when given generous leading and careful tracking.
The tone is traditional and editorial, with a restrained seriousness that suggests printed matter and formal messaging. Its sharp, flared endings add a slight theatrical edge without tipping into ornate display, producing a confident, authoritative voice.
The design appears aimed at delivering a classic serif presence in a condensed footprint, using flared terminals to keep the forms crisp and distinctive. The overall intention reads as practical for tight columns or impactful titling, while maintaining a composed, print-forward character.
In text, the dense spacing and narrow forms create a strong vertical cadence, making word shapes feel compressed and punchy. The pointed terminals and flared endings become more noticeable at larger sizes, where the face takes on a more poster-like presence while still retaining a classic serif discipline.