Sans Normal Kubuh 18 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Artegra Sans', 'Dexa Pro', and 'Habanera' by Artegra (names referenced only for comparison).
Keywords: headlines, branding, posters, sportswear, packaging, modern, sporty, confident, energetic, direct, impact, motion, modernity, clarity, oblique, rounded, geometric, clean, high impact.
A heavy, oblique sans with rounded, geometric construction and smooth, low-modulation curves. The letterforms have broad proportions and open counters, producing a strong horizontal footprint and steady color in text. Strokes terminate with clean, straight cuts, and round characters (O, C, G, Q) read as near-circular with a slightly squared, engineered feel. Lowercase forms are compact and sturdy with single-storey a and g, and the numerals are large and blocky, matching the overall weight and width.
This style is well suited to headlines, short promotional copy, and identity work where a bold, modern voice is needed. It should perform especially well in sports, fitness, and tech-adjacent branding, as well as on packaging and signage where quick recognition matters.
The overall tone is assertive and fast-moving, with an athletic, contemporary attitude. Its slant and broad stance communicate momentum and confidence, making it feel purposeful rather than delicate or playful.
The design appears intended to deliver a high-impact, contemporary sans with a built-in sense of motion. Its wide, rounded geometry and consistent slant prioritize immediacy and presence in display sizes while maintaining straightforward, sans-serif legibility.
Spacing appears generous for a display-oriented sans, helping retain clarity despite the heavy weight. The oblique angle is consistent across caps, lowercase, and numerals, giving the font a unified, forward-leaning rhythm.