Sans Normal Kireh 1 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Afical' and 'Expline' by Formatype Foundry (names referenced only for comparison).
Keywords: headlines, branding, posters, sportswear, packaging, sporty, modern, confident, energetic, technical, impact, motion, clarity, modernity, slanted, rounded, clean, compact curves, open counters.
This typeface is a slanted sans with heavy, even stroke weight and smooth, rounded construction. Curves are built from broad ellipses with open counters, while straight strokes terminate cleanly with minimal modulation, keeping the texture uniform. Uppercase forms feel slightly condensed in their internal space but remain legible due to generous apertures; the lowercase shows a single-storey a and g, a short-shouldered r, and a sturdy, rounded e. Figures are large and sturdy, with a clear oval 0 and simple, forward-leaning 1, and overall spacing reads as tight but controlled for a solid word shape.
It performs best at display sizes where its strong weight and slant can deliver punchy emphasis—logotypes, brand marks, posters, and marketing headlines. The robust numerals also suit scoreboards, product labeling, and short, high-impact UI callouts where a confident presence is desired.
The overall tone is assertive and fast, with a forward-leaning posture that suggests motion and performance. Its smooth geometry and dense color give it a contemporary, no-nonsense voice suited to impactful, attention-driven messaging.
The design appears intended to provide a modern, high-impact sans that communicates speed and confidence while staying clean and broadly usable. Its rounded geometry and consistent stroke weight prioritize strong legibility and a compact, powerful typographic color in short text settings.
Diagonal letters (K, V, W, X, Y) emphasize sharp angles against the otherwise rounded system, adding snap to headlines. The slant is consistent across caps, lowercase, and numerals, and the bold weight maintains clear differentiation between similar shapes through open counters and distinct joins.