Sans Normal Biloh 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Niko' by Ludwig Type, 'Clara Sans' by Signature Type Foundry, and 'Acorde' by Willerstorfer (names referenced only for comparison).
Keywords: headlines, posters, branding, ui, signage, modern, confident, friendly, clean, neutral, clarity, impact, utility, modernity, geometric, monolinear, open apertures, rounded, high legibility.
A heavy, monolinear sans with geometric construction and rounded curves. Letterforms show clean, mostly straight terminals and broad, open counters, with a stable vertical stance and even rhythm across words. Uppercase shapes are compact and sturdy, while lowercase forms keep simple, single-storey constructions and clear joins, producing a consistent texture at text sizes. Numerals match the same robust, straightforward drawing, with ample interior space and clear silhouettes.
Well suited to headlines, posters, and branding where a strong, clean sans is needed. The open forms and sturdy strokes also make it a solid choice for UI labels, navigation, and signage, especially where quick recognition at a distance matters.
The overall tone is modern and dependable, with a friendly openness that avoids stiffness. Its weight and simple geometry give it a confident, direct voice suited to clear messaging rather than delicate nuance.
The design appears intended as a modern, geometric workhorse with strong visual impact and straightforward readability. It prioritizes simple construction, clear counters, and consistent rhythm to perform reliably across display and interface contexts.
Wide internal counters and open apertures help maintain clarity in dense settings, while the heavy strokes create strong presence in headlines. The shapes feel engineered and practical, emphasizing uniformity and readability over ornament.