Sans Normal Afdob 3 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Acumin' by Adobe, 'Trade Gothic Next' by Linotype, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, sportswear, sporty, dynamic, modern, confident, lively, convey motion, command attention, modernize tone, add emphasis, project confidence, oblique, rounded, clean, punchy, high-impact.
A heavy, oblique sans with rounded, geometric construction and smooth, continuous curves. Strokes are thick and even, with broad bowls and soft terminals that keep the texture friendly despite the strong weight. The slant is consistent across capitals, lowercase, and numerals, creating a forward-leaning rhythm; counters remain open and legible, and spacing reads sturdy rather than delicate. Figures are robust and simple, matching the letterforms with clear, high-contrast silhouettes at display sizes.
Best suited to headlines and short-form copy where impact and motion are desirable—brand marks, advertising, posters, and packaging can benefit from its bold, slanted presence. It also fits sports and fitness-oriented graphics, event promotions, and UI moments that need strong emphasis (labels, hero banners, and callouts) while retaining a rounded, approachable finish.
The overall tone is energetic and assertive, with a sporty, motion-driven feel created by the steady slant and compact, muscular shapes. Rounded forms soften the voice, balancing strength with approachability, while the uniform stroke energy gives it a contemporary, performance-oriented character.
The design appears intended to deliver a modern, energetic sans voice with a built-in sense of movement, using a consistent slant and rounded geometry to stay friendly while remaining emphatic. Its robust shapes suggest a focus on clear, high-impact display use where strong silhouettes and rhythmic forward motion are key.
Round letters like O/C/G and the bowls in a/b/d/p show smooth geometry and generous interior space, while diagonals in A/V/W/X are broad and stable, reinforcing a solid, engineered impression. The italic angle is noticeable enough to signal speed, yet the forms stay controlled and clean for clear headline reading.