Sans Normal Konew 12 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Myriad', 'Myriad Bengali', and 'Myriad Devanagari' by Adobe; 'Mollen' by Eko Bimantara; and 'JAF Bernini Sans' by Just Another Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, dynamic, modern, confident, clean, emphasis, impact, motion, modernity, clarity, slanted, rounded, compact, punchy, smooth.
A slanted sans with smooth, rounded contours and sturdy, even strokes. The letterforms are built from simple geometric curves and straight segments, with compact apertures and a relatively tight internal rhythm that keeps counters from opening too wide. Uppercase shapes are broad and stable with softened corners, while lowercase forms stay straightforward and utilitarian, with single-storey a and g and a rounded, friendly skeleton. Numerals follow the same compact, rounded logic, reading clearly with consistent stroke weight and minimal detailing.
Works well for headlines, promotional graphics, and branding where a dynamic, modern impression is desired. It can also suit sports and fitness-oriented identities, packaging callouts, and short editorial display lines where strong emphasis and momentum are useful.
The overall tone feels energetic and forward-leaning, with a contemporary, action-oriented character. Its smooth geometry and heavy presence give it a confident, no-nonsense voice that still reads approachable rather than aggressive.
Likely designed as a punchy display italic that pairs geometric simplicity with a sense of speed and impact. The intention appears to prioritize bold presence and clean, contemporary forms that stay legible in short, attention-grabbing settings.
The italic angle is pronounced enough to communicate motion, and the sturdy joins and simplified terminals help maintain clarity at larger sizes. The combination of compact spacing and rounded construction creates a cohesive, logo-ready texture in short phrases.