Sans Normal Konew 14 is a bold, normal width, low contrast, italic, short x-height font visually similar to 'Gimbal Grotesque' by AVP and 'Salda' by Hurufatfont (names referenced only for comparison).
Keywords: branding, posters, headlines, app ui, packaging, dynamic, sporty, modern, confident, energetic, motion, clarity, impact, contemporary, oblique, geometric, rounded, clean, compact.
A compact, oblique sans with rounded geometry and sturdy, even strokes. Curves are smooth and broadly elliptical, while straights maintain consistent thickness, creating a steady rhythm across words. The lowercase shows a comparatively short x-height with open counters and simple, single-story forms, and the figures share the same forward-leaning momentum. Overall spacing reads slightly tight and efficient, supporting dense lines of text without looking brittle.
It works well for branding and headline settings where a modern, energetic voice is desired, and it can also serve in UI and packaging for labels, buttons, and short bursts of copy. The compact proportions and consistent strokes make it particularly effective in medium-to-large sizes for marketing and editorial display.
The forward slant and firm, simplified shapes give the font a sense of motion and purpose. It feels contemporary and practical, with a sporty, energetic tone that remains clean rather than flashy.
The design appears aimed at delivering a contemporary sans with a pronounced sense of speed and clarity, balancing robust presence with smooth, approachable curves. The oblique stance suggests an emphasis on action-oriented communication while keeping forms straightforward and highly legible.
Uppercase forms appear upright and stable in proportion, while the lowercase’s oblique construction adds noticeable movement in running text. Round letters (like O, Q, and 0) are strongly circular/elliptical, reinforcing a cohesive, geometric voice across the set.