Slab Square Udnuw 9 is a regular weight, wide, low contrast, italic, normal x-height font.
Keywords: magazine, book text, headlines, pull quotes, packaging, editorial, confident, retro, scholarly, brisk, readable italic, editorial workhorse, classic authority, brand voice, bracketed, sturdy, crisp, compact, texty.
A slanted slab-serif with sturdy, rectangular serifs and a clean, low-contrast stroke. The letterforms show a measured, print-oriented rhythm: open counters, clear joints, and a slightly condensed, forward-leaning posture that keeps words moving. Serifs read as bold and supportive rather than decorative, with generally flat terminals and a consistent, workmanlike texture across caps, lowercase, and figures.
It suits editorial design where an italic needs to carry long phrases with authority—magazine features, book typography, and pull quotes—while also working for compact headlines and subheads. The strong serifs and steady texture make it a good candidate for branding and packaging that wants a classic-but-direct tone.
The overall tone feels editorial and assured, combining a traditional, bookish foundation with an energetic italic slant. It suggests a pragmatic, no-nonsense voice—formal enough for serious content, but with a brisk, slightly vintage momentum that adds personality without becoming ornate.
The design appears intended to deliver a dependable slab-serif voice in an italic that remains highly readable and structurally disciplined. Its emphasis is on steady texture, robust finishing, and a forward-leaning cadence that performs well in both text and display sizes.
Uppercase forms stay crisp and upright in structure even under the slant, while the lowercase maintains clarity through simple, sturdy shapes and generous internal space. Numerals match the same slabby, print-forward character, contributing to a consistent color in mixed alphanumeric settings.