Sans Normal Adkep 1 is a regular weight, wide, low contrast, italic, tall x-height font visually similar to 'Hando' by Eko Bimantara and 'MGT Fugiat' by Magetype (names referenced only for comparison).
Keywords: branding, headlines, posters, sportswear, product packaging, modern, sporty, clean, confident, energetic, convey motion, modern clarity, brand utility, display emphasis, oblique, geometric, open apertures, crisp, streamlined.
A slanted sans with smooth, round construction and clean, continuous curves paired with straight, slightly tapered strokes. The letterforms keep a consistent oblique angle and show open counters and generous apertures that help forms like a, e, s, and c stay clear at a glance. Terminals are mostly blunt and tidy, with a gently geometric feel in the bowls and circular figures. Spacing reads even and controlled, and the figures are simple, upright in structure but following the same overall slant and rhythm as the letters.
Works well for brand marks and display typography where a sense of speed and modernity is desired, such as sports, tech, and lifestyle branding. The open shapes and steady rhythm also make it suitable for short-to-medium text in marketing materials, packaging callouts, and interface headings where clarity and punch are both needed.
The overall tone feels contemporary and forward-leaning, with a brisk, athletic cadence created by the consistent slant and rounded, efficient shapes. It comes across as friendly but purposeful—more performance-minded than playful—suited to designs that want motion without looking decorative.
The design appears intended to deliver a modern oblique sans that communicates momentum and clarity through rounded geometry, open forms, and restrained detailing. It prioritizes legibility and a clean, contemporary voice while adding energy via the consistent slanted stance.
Uppercase forms are straightforward and legible, with clean joins and minimal embellishment, while the lowercase maintains a compact, modern footprint with prominent x-height presence. The numerals are plain and readable, avoiding quirky details, which supports a utilitarian, UI-friendly personality when set larger.