Sans Normal Kedaf 10 is a bold, wide, low contrast, italic, tall x-height font visually similar to 'Ascender Sans' by Ascender (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, assertive, sporty, modern, dynamic, confident, impact, momentum, modernity, clarity, attention, oblique, geometric, rounded, clean, high-impact.
A heavy, obliqued sans with broad proportions and smooth, low-contrast strokes. Letterforms lean forward with crisp terminals, gently rounded corners, and generous counters that keep shapes open at display sizes. The lowercase shows a tall x-height and compact ascenders/descenders, producing a dense, efficient texture, while the numerals match the same sturdy, simplified construction. Overall spacing and rhythm feel punchy and even, with curves and diagonals carrying most of the visual energy.
Best suited to headlines, short copy, and identity work where a strong, energetic slant can lead the page. It performs well for sports and fitness branding, advertising, posters, and packaging that needs immediate impact. In UI contexts, it’s most effective for large labels, hero text, or emphasis rather than long reading.
The tone is energetic and forward-moving, with a confident, no-nonsense voice. Its slanted stance and stout weight read as sporty and contemporary, lending urgency and momentum without becoming decorative. The overall impression is bold, modern, and performance-oriented.
The design appears intended to deliver maximum impact with a clean, geometric sans voice, using an oblique angle and substantial weight to add speed and urgency. Its simplified forms and open counters suggest a focus on clarity in display settings while maintaining a contemporary, brand-ready feel.
Diagonal-driven letters (like A, K, V, W, X, Y) feel especially forceful in this design, while rounded forms (C, G, O, Q) stay smooth and controlled. The heavy stroke density makes small sizes feel compact, but the open counters help preserve clarity in short bursts of text.