Sans Normal Orbiz 13 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Midnight Sans' by Colophon Foundry, 'Mazot' by Hurufatfont, 'Neue Rational Narrow' by René Bieder, and 'Amsi Grotesk' by Stawix (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, straightforward, modern, friendly, utilitarian, impact, clarity, approachability, modernity, simplicity, chunky, rounded, geometric, compact, high-impact.
A heavy, rounded sans with broad proportions and compact internal counters. Strokes are uniform and dense, with smooth, circular curves and crisp, mostly square terminals that keep shapes sturdy rather than delicate. Uppercase forms feel blocky and stable, while lowercase maintains simple, contemporary constructions (single-storey a and g) with short, stout stems and minimal modulation. Numerals match the same solid geometry, with large bowls and tight apertures that emphasize weight and presence.
This font is well-suited to headlines, posters, and short, high-impact messaging where strong silhouettes help text hold attention. It also fits branding and packaging that need a modern, friendly weight, as well as signage where large sizes and clear forms carry the message quickly.
The overall tone is bold and no-nonsense, projecting clarity and confidence. Its rounded geometry adds a friendly, approachable edge, keeping the voice contemporary rather than formal.
The design appears intended to deliver maximum visual impact with simple, geometric letterforms that stay clean and approachable. It prioritizes sturdy construction and immediate legibility in display settings while maintaining a contemporary, straightforward voice.
Because of the tight counters and heavy joins, the face reads best when given a bit of breathing room in tracking and line spacing, especially in longer passages. The shapes are consistent and rhythmic, favoring clear silhouettes and strong word blocks over airy texture.