Sans Normal Osray 5 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Squad' by Fontfabric, 'EquipCondensed' by Hoftype, 'Averta PE' by Intelligent Design, 'Avenir Next Paneuropean' by Linotype, and 'Neue Reman Gt' and 'Neue Reman Sans' by Propertype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, social media, confident, friendly, punchy, modern, playful, impact, approachability, clarity, contemporary branding, rounded, compact, geometric, smooth, sturdy.
This typeface is a heavy, rounded sans with smooth, continuous curves and broad, uniform strokes. Forms lean toward geometric construction—circular bowls, clean verticals, and simplified joins—while retaining a soft, approachable finish. Counters are moderately open for the weight, terminals are generally blunt, and the overall rhythm is dense and compact, creating strong typographic color in text. The lowercase uses a single-storey “a” and “g,” and numerals share the same bold, rounded logic for consistent emphasis.
Best suited to display contexts where impact is the priority—headlines, posters, product packaging, and bold brand marks. It also works well for short, high-contrast messaging in digital layouts (such as social posts or banners), where its rounded shapes help keep the weight feeling approachable.
The tone is bold and upbeat, combining a friendly roundness with a confident, attention-grabbing presence. It feels contemporary and informal, with a slightly playful character that reads as approachable rather than austere.
The design appears intended to deliver maximum presence with friendly, rounded geometry—creating a modern sans that is easy to deploy for bold statements while maintaining an inviting, non-aggressive voice.
At larger sizes the letterforms look clean and solid, while in paragraph settings the weight produces a strong, dark texture and tight spacing feel. Round letters (like O/C/G) and straight-sided letters (like E/H/N) balance well, giving the design a steady, poster-ready silhouette.