Sans Normal Lanuh 10 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Ricardo' by Bureau Roffa, 'FS Elliot' and 'FS Elliot Paneuropean' by Fontsmith, and 'Neue Reman Sans' by Propertype (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, punchy, confident, modern, friendly, impact, emphasis, motion, modernity, approachability, oblique, rounded, compact counters, soft corners, high impact.
A heavy, oblique sans with broad proportions and smooth, rounded curves. Strokes are consistently thick with minimal modulation, creating dense letterforms and compact internal counters. Terminals tend to be clean and slightly softened rather than sharply cut, and the overall construction favors simple geometry with sturdy joins. Spacing reads fairly tight at display sizes, emphasizing a solid, blocky rhythm across both uppercase and lowercase.
Best suited to short-form, high-visibility typography such as headlines, poster copy, brand marks, product packaging, and sports or event graphics. It can also work for UI banners or social media graphics where a compact, forceful voice is needed, but its dense weight and tight counters are less ideal for long passages of small text.
The tone is energetic and assertive, with a forward-leaning posture that feels active and contemporary. Its rounded shapes keep the voice approachable, balancing impact with a friendly, everyday sensibility.
The design appears intended to deliver maximum impact in a clean sans framework, using a pronounced slant and broad forms to convey motion and confidence while keeping shapes simple and approachable.
Uppercase forms present strong, uniform silhouettes, while the lowercase maintains clear differentiation through open apertures and straightforward bowl-and-stem structures. Numerals match the same dense, oblique stance, supporting bold, attention-grabbing setting without looking decorative.