Sans Normal Kudib 5 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Contempo Gothic' by Arkitype, 'BR Candor' by Brink, 'Marzano' by FontMesa, 'Polin Sans' by Machalski, 'Kessel 105' by Talbot Type, and 'Causten' by Trustha (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, modern, friendly, sporty, direct, impact, approachability, momentum, clarity, modernity, geometric, rounded, oblique, clean, sturdy.
A heavy, oblique sans with broad proportions and smooth, rounded geometry. Strokes are uniform with minimal contrast, and terminals tend to be cleanly cut rather than flared, giving the outlines a crisp, contemporary finish. Counters are generous for the weight, and the round letters read as near-circular with steady rhythm, while diagonals and joins stay compact and sturdy to maintain color in text. Numerals follow the same solid construction, with simple, readable forms that match the overall mass and slant.
Best suited to display applications where impact is needed—headlines, posters, and brand marks—especially in contexts that benefit from a dynamic, forward-leaning stance. It also works well for packaging and signage where bold, rounded letterforms help maintain clarity at a glance.
The overall tone is assertive and contemporary, with a friendly softness from the rounded shapes. The oblique angle adds momentum and a slightly sporty, energetic feel, while the consistent weight keeps the voice straightforward and emphatic.
The design appears intended to deliver a modern, high-impact sans that stays approachable through rounded construction while gaining energy from an oblique posture. It prioritizes strong presence, clean geometry, and consistent texture for prominent typographic statements.
In the sample text, the strong typographic color holds up well at larger sizes, creating punchy headlines with tight, even texture. The combination of wide set and heavy strokes makes spacing feel open without looking airy, supporting short blocks of display copy and prominent callouts.