Sans Normal Utbij 1 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, branding, advertising, editorial, packaging, modern, friendly, casual, clean, approachable, clarity, approachability, modernity, everyday use, motion, monoline, humanist, rounded, open counters, soft terminals.
A slanted, monoline sans with gently rounded curves and soft, slightly sheared terminals. Letterforms are built from simple, open shapes with generous apertures and smooth joins, creating an even rhythm across text. Proportions feel balanced and moderately compact, with a straightforward, utilitarian construction that stays consistent from caps to lowercase and figures.
Works well for UI labels, app onboarding, and short-to-medium reading where a soft, contemporary italic is desired. It also suits branding, packaging, and promotional copy that benefits from an approachable tone without sacrificing clarity.
The overall tone is modern and informal, with a friendly, easygoing voice created by the italic slant and rounded detailing. It reads as approachable rather than technical, lending a conversational feel while remaining clean and orderly.
The design appears intended as a versatile italic sans for everyday communication—clean enough for functional typography, but with softened geometry and an inviting slant to add warmth and momentum in text.
The figures and lowercase show a practical, legibility-first approach with clear differentiation and minimal ornament. The italic angle is noticeable without becoming cursive, keeping word shapes stable and predictable in longer passages.