Sans Normal Gomaw 7 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Wayfinding Sans Pro' by FDI (names referenced only for comparison).
Keywords: branding, headlines, posters, packaging, ui display, modern, friendly, clean, casual, approachable, friendly emphasis, modern branding, readable display, rounded, open, oblique, humanist, airy.
This typeface is an italic sans with rounded, open forms and gently tapered terminals. Strokes are smooth and largely uniform, with subtle modulation that keeps curves from feeling mechanical. Counters are generous (notably in C, O, e, and s), and the overall rhythm is fluid, with a consistent forward slant and soft cornering that reads clearly at display sizes. Numerals follow the same italic cadence, with simple, contemporary shapes and even spacing.
It works well for branding and marketing where a friendly, modern italic voice is desired, and it performs nicely in short-to-medium headlines, posters, and packaging callouts. It can also suit UI or product interfaces for emphasis and prominent labels, where clarity and a soft, contemporary tone are important.
The overall tone is modern and approachable, combining a clean sans structure with a relaxed, conversational slant. Its rounded shaping and open apertures give it a friendly, easygoing voice rather than a strict or technical one.
The design appears intended to provide a clean, contemporary sans italic that stays highly legible while adding warmth and motion. The rounded geometry and open apertures suggest a focus on approachability and readable display typography.
Uppercase forms keep a straightforward, contemporary construction, while the lowercase adds warmth through rounded bowls and a single-storey a. The italics feel integrated (not merely slanted), with curve decisions and joins that support continuous reading and a smooth texture.