Sans Normal Pagip 6 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Avenir Next', 'Avenir Next Arabic', 'Avenir Next Georgian', 'Avenir Next Hebrew', 'Avenir Next Paneuropean', and 'Avenir Next World' by Linotype and 'Hazelton' by Type Royal (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, bold, playful, approachable, modern, impact, approachability, clarity, modernity, simplicity, rounded, soft corners, geometric, chunky, smooth.
A heavy, rounded sans with generously thick strokes and softly eased corners. Curves dominate the construction, producing circular bowls and smooth joins, while terminals tend to read as subtly squared or blunted rather than sharply cut. Proportions feel compact and sturdy, with open counters that remain clear despite the weight. The lowercase is simple and highly legible, with single-storey forms and a clean, contemporary rhythm that stays consistent across letters and numerals.
This face works best for headlines, brand marks, packaging, and display applications where a bold, friendly voice is needed. It can also serve for short UI labels or signage where quick recognition matters, especially when set with comfortable spacing.
The overall tone is upbeat and approachable, projecting friendliness through its rounded geometry and substantial weight. It feels confident and contemporary without becoming aggressive, making it well-suited to warm, informal messaging that still needs strong presence.
The font appears designed to deliver maximum impact with a soft, approachable personality, using rounded geometry and simplified forms to stay readable while feeling contemporary and inviting.
The design emphasizes clarity at large sizes: wide, simple shapes, minimal stroke modulation, and ample interior space help keep letters distinct. Numerals share the same rounded, solid build, and the overall texture is dense but even, creating a strong typographic color in blocks of text.