Sans Normal Relow 2 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Akagi', 'Akagi Pro', and 'Anago' by Positype (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, friendly, modern, approachable, playful, confident, friendly impact, display clarity, modern branding, rounded, soft corners, compact, chunky, geometric.
A heavy, rounded sans with softened terminals and generously curved bowls that keep counters open and legible. Strokes are sturdy and even, with a compact, blocky build and minimal modulation. Uppercase forms feel broad and stable, while the lowercase keeps a straightforward, single-storey look in letters like a and g, reinforcing a simple, contemporary rhythm. Numerals are robust and highly readable, with rounded shapes and clear differentiation across figures.
Well-suited to headlines, brand marks, and short-to-medium display copy where a friendly but assertive voice is needed. Its dense color and rounded construction also work well for posters, packaging, and signage that benefits from strong readability at a distance.
The overall tone is warm and approachable, pairing a contemporary clarity with a slightly playful, cushioned feel. Its rounded geometry reads friendly rather than technical, and the weight gives it a confident, emphatic presence without feeling aggressive.
Designed to deliver a modern, approachable display voice by combining sturdy stroke weight with rounded, geometric construction. The simplified letterforms and open counters suggest an intention to stay readable while projecting a bold, welcoming personality.
Curves are emphasized over sharp joins, and interior spaces remain fairly open for a heavy style, helping maintain clarity in longer text. The texture on a line is dense and even, producing a strong, graphic color that suits bold typographic statements.