Sans Normal Edmaf 12 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: ui labels, tech branding, editorial, packaging, signage, modern, technical, clean, dynamic, efficient, clarity, emphasis, neutrality, modernization, oblique, neo-grotesque, compact, crisp, utilitarian.
A slanted, monolinear sans with clean, geometric construction and smoothly rounded curves. Strokes stay even throughout, with minimal modulation and tight, controlled joins that keep counters open and edges crisp. Proportions feel slightly compact with a steady rhythm across the alphabet; capitals are straightforward and functional, while lowercase forms are simplified and airy, with generous apertures and tidy terminals. Numerals follow the same restrained, contemporary logic, reading clearly at display and text sizes.
Well-suited to interfaces, dashboards, and product labeling where compact, slanted text adds emphasis while remaining highly legible. It also works for contemporary editorial headlines, subheads, and short to mid-length passages that benefit from a streamlined, modern voice.
The overall tone is modern and efficient, with a subtle sense of motion from the consistent slant. It suggests a pragmatic, engineered aesthetic rather than expressive or decorative styling, projecting clarity and speed.
The design appears intended to provide a clear, contemporary italic sans for general-purpose communication—combining geometric cleanliness with a consistent forward slant for emphasis and momentum, while keeping forms neutral enough for broad branding and information design.
Round letters maintain smooth, near-elliptical bowls, while diagonals and angled strokes create a brisk cadence across words. The italic angle is uniform and gives headings a forward-leaning emphasis without becoming calligraphic.