Sans Normal Edmep 7 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, editorial, branding, presentations, signage, modern, clean, dynamic, neutral, clarity, emphasis, modernization, versatility, efficiency, oblique, humanist, open, rounded, smooth.
A slanted sans with smooth, rounded construction and gently tapering terminals. Curves are broad and even, with a consistent stroke feel and little visible modulation, creating a calm rhythm in both caps and lowercase. Counters are open and fairly generous, while proportions stay balanced rather than condensed or extended; the italics lean is steady and readable across the set. Figures follow the same streamlined logic, with simple, contemporary shapes and clear differentiation.
It works well for UI labels, navigation, and dashboards where a slanted style adds emphasis without sacrificing legibility. The even color and open forms also suit magazines, reports, and marketing collateral, and it can serve as a modern accent for signage or brand systems that want a subtle sense of speed.
The overall tone is contemporary and understated, with an energetic forward lean that reads as efficient rather than decorative. It feels professional and approachable, suited to interfaces and editorial contexts where clarity and a subtle sense of motion are desirable.
The font appears designed to provide a practical italicized voice for modern communication, balancing clarity with a mild, contemporary expressiveness. Its restrained detailing and consistent rhythm suggest an emphasis on dependable reading performance across short and medium-length text.
The design favors clean joins and uncluttered details, giving it a tidy texture in paragraphs. Round letters (like o/c/e) appear particularly smooth, and diagonals (such as v/w/x) contribute to a crisp, active rhythm without looking sharp or aggressive.