Slab Square Etty 12 is a very bold, very wide, medium contrast, italic, normal x-height font.
Keywords: headlines, posters, sports branding, packaging, logos, sporty, retro, assertive, playful, punchy, impact, movement, display, branding, legibility tweaks, slab serif, oblique, rounded corners, ink-trap hints, compact counters.
A heavy, oblique slab-serif with broad, blocky proportions and tightly packed interior spaces. Strokes are thick with modest contrast and squared slab-like terminals, softened by rounded corners and small notch/ink-trap-like cut-ins at joins that help open counters in the densest areas. The letterforms have a slightly condensed, muscular build with sturdy horizontals, generous footed serifs, and a consistent rightward slant that creates strong forward motion. Numerals follow the same chunky, squared-shoulder construction for a unified, billboard-ready texture.
Best suited to short, high-impact typography such as headlines, posters, sports and event branding, and bold packaging statements. It can also work for logos and wordmarks where a compact, forceful silhouette and retro-leaning athletic flavor are desirable, with sufficient size to preserve counter clarity.
The overall tone is bold and energetic, combining a vintage sign-painting/sports-lettering feel with a confident, modern heft. Its slanted stance and chunky slabs give it an action-oriented, competitive voice that reads as loud, fun, and attention-grabbing.
The design appears intended to deliver maximum impact with a forward-leaning, slab-driven structure, balancing rugged block forms with small refinements that improve legibility under heavy weight. Its shapes prioritize presence and momentum over quiet readability, aiming for display use where personality and punch matter most.
In text settings the weight creates a dark color and the oblique angle amplifies momentum, while the squared terminals and compact counters keep the texture dense. The distinctive cut-ins and rounded slab corners add character and help prevent shapes from clogging at display sizes.