Slab Contrasted Elko 7 is a very bold, very wide, medium contrast, italic, tall x-height font visually similar to 'Dean Slab' by Blaze Type and 'Heft' by Device (names referenced only for comparison).
Keywords: headlines, sports branding, posters, apparel, packaging, sporty, assertive, retro, punchy, energetic, impact, speed, athletic branding, display texture, headline emphasis, blocky, oblique, compact counters, ink-trap notches, bracketed slabs.
A heavy, oblique slab-serif with strongly squared, block-like construction and compact internal counters. Strokes show noticeable contrast, with thick stems and firmer horizontal joins, and the slab terminals read as bold, slightly bracketed wedges rather than delicate serifs. Many joins and corners are sharpened by small cut-ins/notches that create a chiseled, ink-trap-like texture, giving the silhouettes a rugged, engineered feel. Proportions are expansive in the caps and robust in the lowercase, with a tall lowercase presence and tight apertures that favor impact over delicacy.
Best suited to short, high-impact settings such as headlines, sports and team identity, posters, merchandise/apparel graphics, and bold packaging callouts. It can also work for attention-grabbing subheads or labels where texture and presence matter more than long-form readability.
The overall tone is bold and competitive, with a distinctly sporty, retro-graphic flavor. Its oblique stance and aggressive corner treatments add speed and intensity, making the face feel more like display lettering than neutral text typography.
The font appears designed to deliver maximum impact with a fast, forward-leaning stance and rugged slab terminals, combining a classic athletic display sensibility with crisp, cut-in detailing for extra bite in large-scale typography.
The design’s small interior openings and busy corner detailing can visually fill in at smaller sizes, while at larger sizes those notches become a defining stylistic signature. Numerals and capitals carry a uniform, poster-ready weight, reinforcing a strong headline rhythm.