Distressed Lepo 2 is a bold, narrow, medium contrast, upright, normal x-height font visually similar to 'ATF Alternate Gothic' by ATF Collection, 'ITC Franklin' and 'ITC Franklin Gothic LT' by ITC, 'Latino Gothic' by Latinotype, and 'Franklin Gothic' by URW Type Foundry (names referenced only for comparison).
Keywords: posters, headlines, packaging, signage, logos, vintage, rugged, western, hand-printed, playful, vintage print, weathered look, handmade feel, display impact, rough edges, worn, inked, chunky, posterlike.
A chunky display serif with compact proportions and noticeably irregular, worn contours. Strokes are heavy with subtly uneven weight, and terminals look blunted and ink-pressed rather than cleanly cut. Serifs are short and blocky, with rough, chipped edges that create a stamped, letterpress-like texture. Counters are relatively small and the overall rhythm is lively, with slight per-glyph irregularities that read as intentional distressing rather than noise.
Best suited for display work such as posters, event headlines, storefront or product signage, and branded packaging where a vintage, tactile impression is desired. It can also work for logo wordmarks and badges when the distressed texture is part of the brand story. For longer passages, larger sizes and generous spacing help preserve clarity and keep the distressed edges from visually filling in.
The font conveys a rugged, old-print personality—evoking posters, workwear labels, and frontier or saloon-era signage. Its distressed detailing adds grit and tactility, while the bouncy letterforms keep it friendly and approachable rather than severe. The overall tone feels nostalgic and handcrafted, with a hint of theatrical showbill energy.
The design appears intended to mimic worn, ink-heavy printing—combining sturdy slab-like serifs with intentionally roughened outlines to suggest age and physical production. Its narrow, punchy forms aim for strong impact in display settings while maintaining a handcrafted, characterful voice.
The distressing is consistent across capitals, lowercase, and numerals, producing a cohesive worn-print effect at text sizes. Shapes remain recognizable and sturdy, but the rough edges and tight interior spaces suggest it will feel strongest when given room to breathe, especially in short bursts of copy.