Sans Normal Hyrom 2 is a regular weight, narrow, medium contrast, upright, short x-height font.
Keywords: branding, packaging, posters, headlines, ui labels, friendly, playful, retro, approachable, casual, soften modernism, friendly clarity, casual readability, retro charm, rounded, monolinear, soft terminals, compact, open counters.
A rounded, monolinear sans with soft, blunt terminals and gently squared curves. Strokes stay even and clean, with a compact overall fit and modest apertures that keep words tidy while remaining readable. The lowercase shows a single‑storey a and g, a simple t with a short crossbar, and overall modest ascenders/descenders relative to the capitals, giving the face a concise, economical rhythm. Numerals follow the same rounded construction, with smooth bowls and minimal detailing for a consistent texture in running text.
Works well for branding and packaging that benefit from an approachable, contemporary-retro voice, and for posters or headlines where rounded forms can read as friendly and distinctive. It can also suit UI labels and short product copy where an informal, human tone is desired without sacrificing clarity.
The tone is warm and informal, with a slightly retro, hand-drawn cleanliness that feels welcoming rather than technical. Its rounded construction and soft endings give it a lighthearted, everyday personality suited to friendly messaging.
The design appears intended to deliver a clean sans structure softened by rounded geometry, creating a personable alternative to stricter grotesks. It prioritizes consistent stroke behavior and simple letterforms for straightforward, friendly communication.
Capitals maintain a straightforward geometric feel (notably in the rounded C, O, and D), while characters like J, y, and q add a bit of bounce through curved tails and descenders. The overall color on the page is even, with comfortable spacing and a calm, unforced cadence in longer lines.