Sans Normal Buloy 2 is a regular weight, normal width, medium contrast, upright, normal x-height font visually similar to 'Epoca Classic' by Hoftype, 'Engrez' by Indian Type Foundry, 'Foundry Form Sans' by The Foundry, and 'Hedley New' by moretype (names referenced only for comparison).
Keywords: ui text, editorial, signage, presentations, brand systems, modern, neutral, clean, pragmatic, friendly, legibility, versatility, modern utility, neutrality, geometric, open counters, smooth curves, balanced, compact joins.
This is a clean sans serif with largely geometric construction and smooth, even curves. Strokes stay consistent and straightforward, with modest contrast and crisp terminals that read neither overtly rounded nor sharply calligraphic. Round letters (C, O, Q, e) are close to circular, while straight-sided forms (H, N, M) keep simple, sturdy verticals and diagonals. Spacing and proportions feel balanced, with open counters and clear interior shapes that support legibility across sizes.
It suits UI and product text where clarity and consistent rhythm are important, and it also performs well in editorial layouts for headings and short-to-medium reading. The clean shapes and open counters make it a good option for signage, slide decks, and general-purpose brand systems that need a neutral sans.
The overall tone is modern and matter-of-fact, aiming for clarity rather than personality. Its restrained shapes and steady rhythm give it a dependable, contemporary voice that can feel friendly without becoming informal.
The design appears intended as a versatile, general-purpose sans that prioritizes legibility and consistency. Its geometric leaning and restrained detailing suggest an aim to fit comfortably into contemporary digital and print environments without imposing a strong stylistic accent.
Uppercase forms look stable and architectural, while the lowercase maintains a simple, familiar skeleton that stays readable in paragraph settings. Numerals are straightforward and text-like in presence, matching the letterforms without calling extra attention to themselves.