Sans Normal Arbig 12 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Object' by Fontador, 'MS Reference Sans Serif' and 'Verdana' by Microsoft Corporation, 'SF Droob7' by Sultan Fonts, 'Foundry Context' by The Foundry, and 'Nauman' and 'Nauman Neue' by The Northern Block (names referenced only for comparison).
Keywords: ui text, wayfinding, branding, editorial, presentations, modern, neutral, clean, corporate, straightforward, versatility, legibility, neutrality, clarity, system design, humanist, open apertures, rounded terminals, geometric influence, high legibility.
A clean sans with broad proportions and generous interior space. Strokes are even and consistent, with smooth curves, rounded corners where appropriate, and minimal modulation. Round letters (C, O, Q) read as near-circular with open apertures, while straight-sided forms (E, F, H, N) keep a crisp, planar structure. The lowercase shows a single-storey a and g, a compact, readable e, and a simple, sturdy t; numerals are clear and evenly weighted, with an open 4 and balanced 8/9 forms.
This font is well suited to interface and product text where clarity at a range of sizes matters. Its broad, open forms also work for signage and wayfinding, as well as straightforward brand systems and editorial layouts that need a neutral, modern voice.
The overall tone is modern and matter-of-fact, leaning professional rather than expressive. Its open shapes and calm rhythm feel approachable and utilitarian, suited to information-first communication with a contemporary finish.
The design appears intended as a versatile, general-purpose sans that prioritizes legibility and consistency. Its simplified lowercase constructions and open counters suggest a focus on clarity in real-world reading contexts while maintaining a contemporary, polished neutrality.
Spacing appears comfortable and consistent in the text sample, supporting long lines without looking tight. The uppercase has a slightly monumental, sign-like presence, while the lowercase keeps a pragmatic, highly readable texture.