Sans Normal Efmob 18 is a light, wide, low contrast, italic, normal x-height font visually similar to 'Mensa' by AVP (names referenced only for comparison).
Keywords: ui text, branding, editorial, presentations, infographics, modern, clean, technical, efficient, airy, clarity, modernity, forward motion, systematic neutrality, screen readiness, monoline, geometric, oblique, open apertures, generous spacing.
This typeface is a slanted, monoline sans with smooth geometric construction and a notably open, breathable rhythm. Curves are drawn from near-circular bowls and soft joins, while straight strokes stay crisp and even, producing a consistent texture across words. Proportions feel expansive, with broad letterforms and generous internal counters; the overall spacing reads comfortable rather than tight. Terminals are clean and unembellished, and the numeral set follows the same streamlined, rounded logic for a cohesive alphanumeric color.
It works well for user interfaces, dashboards, and digital product copy where a clear, modern sans is needed with a touch of forward motion. The clean geometry and open counters suit branding systems and tech-adjacent identities, while the even texture supports short editorial passages, captions, and presentation materials. It is also a good fit for charts and infographics that benefit from consistent, easily parsed letterforms.
The overall tone is contemporary and matter-of-fact, with a sleek, utilitarian confidence. Its slant adds motion and a mildly energetic feel without becoming expressive or decorative, keeping the voice professional and restrained. The open shapes and even stroke behavior give it an approachable clarity suited to modern interfaces and product-forward design.
The design intention appears to be a contemporary oblique sans that prioritizes clarity and consistency while adding speed through a controlled slant. Its broad proportions and open forms aim for legibility and a calm typographic color in continuous text, with a neutral styling that integrates easily into modern layout systems.
Across the sample text, the italic angle is consistent and the baseline behavior appears steady, which helps maintain an even typographic color in longer passages. Round letters remain smooth and stable at text sizes, while diagonals (e.g., in V/W/X/Y) contribute a brisk, forward-leaning cadence. The design favors clarity through open counters and simple endings rather than distinctive quirks.