Sans Normal Onmuz 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Gotham' by Hoefler & Co., 'Averta Standard PE' by Intelligent Design, 'Corporative Sans' by Latinotype, and 'TT Commons™️ Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, modern, confident, clean, friendly, utilitarian, clarity, impact, versatility, contemporary tone, grotesque, geometric, compact, blocky, high legibility.
A solid, heavy sans with clean, largely geometric construction and minimal stroke modulation. Curves are round and even, while terminals are predominantly flat and squared, giving the letters a compact, sturdy silhouette. Counters are relatively tight in forms like B, a, and e, and the overall spacing and rhythm feel controlled and uniform, supporting dense settings without looking fussy.
Works best for headlines, short paragraphs, and display-heavy layouts where strong presence and clarity are needed. It suits branding and packaging that benefit from a confident, contemporary voice, and it remains readable for UI labels or signage where crisp shapes and consistent rhythm help scanning.
The tone is modern and assertive, with a straightforward, no-nonsense presence. Its rounded geometry keeps it approachable, while the weight and compactness add a sense of confidence and emphasis suited to attention-grabbing typography.
The design appears intended as a versatile, modern workhorse sans for impactful communication: simple geometry, sturdy strokes, and clear forms tuned for legibility at a range of display and text sizes. Its restrained details suggest a focus on clarity and broad usability rather than decorative character.
Several shapes lean toward a contemporary grotesque feel: the g is single-storey, the a is double-storey, and the overall alphabet balances circular forms (O, C, G) with stable, vertical-sided structures (H, N, M). Numerals are clear and robust, with an open, readable 4 and rounded 8/9 that match the letterforms.