Serif Normal Afman 3 is a light, normal width, very high contrast, upright, normal x-height font.
Keywords: headlines, editorial, magazines, branding, display, elegant, fashion, refined, dramatic, luxury tone, editorial clarity, high-impact display, classic revival, didone-like, hairline serifs, vertical stress, crisp terminals, long ascenders.
This serif has a sharply modeled, high-contrast construction with stout vertical stems and hairline horizontals that create a bright, shimmering rhythm in text. Serifs are fine and precise, with crisp bracketless joins and pointed, tapered terminals in places, lending a cut, engraved feel. Proportions lean toward tall caps and relatively narrow forms, with ample counters and a clean, upright stance; curves show a clear vertical stress, especially in O/Q and the numerals. The lowercase is compact and tidy with slender joins and slightly calligraphic inflections, while figures and punctuation maintain the same delicate hairline detailing.
Best suited to headlines, deck copy, and prominent editorial typography where its contrast and delicate serifs can be appreciated. It also fits luxury branding applications such as fashion, beauty, and cultural institutions, and can work for short-form text like captions or quotes when set with comfortable size and leading.
The overall tone is polished and luxurious, with a distinctly editorial sophistication. Its dramatic contrast and crisp finishing suggest high-end fashion, culture, and premium branding, while still reading as composed and traditional rather than experimental.
The design appears intended as a contemporary, high-contrast serif for refined display and editorial use, combining classic Didone-style cues with clean, controlled drawing for modern layouts and strong typographic hierarchy.
At larger sizes the hairline elements and sharp terminals become a defining feature, producing a refined, sparkling texture. In denser settings the strong thick–thin modulation and narrow joins can make spacing feel airy and rhythmic, emphasizing hierarchy and emphasis in headlines and pull quotes.